Why Measuring Marketing ROI is Critical for Your Business Success
One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is that it doesn’t provide any context into...
View ArticleSetting Your Marketing KPIs: What You Need to Know
If you’re looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have is your data – but what does that mean? And how can you...
View Article8 Ways Marketing Measurement Can Impact Your Bottom Line
To introduce this topic of how measurement can impact your bottom line, let’s start with a story about a man who created the Genius Bar at Apple and moved to another company to transfer his leadership...
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Google Analytics 4 vs Universal Analytics
The new Google Analytics 4 (GA4) is the latest version of Google’s popular website analytics platform. It offers a number of enhancements over previous versions, including Universal Analytics. If...
View ArticleOnline Marketing for Coaches in 2022
With all of the current market challenges, many online coaches are left wondering how to market education courses. Since this is a niche that we are very familiar with, we have made a few discoveries...
View Article13 Mistakes You Can Avoid With the Right Google Ads Expert
Lately, we’ve had an increase in requests for google ad services for therapists. In the wake of the pandemic, it’s not surprising that their practices are growing in light of the mental health...
View ArticleThe New Campaign in Town: Google Performance Max
There has been a new campaign type introduced on the Google advertising platform. It’s called Performance Max and I’m here to give an honest report on our experience with it. The good. The bad. And...
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7 Things Your Marketing Strategy Might be Missing and How the Right Dashboard...
Would you rather put your money towards a campaign that generates 200 new email subscribers or one that only nets you 10 subscribers? Okay, what if I told you that out of the 200 new subscribers, none...
View ArticleWhat Every eCommerce Business Owner Should Know About Investing in Marketing...
To Hire or Not To Hire? Maybe you’ve been taking a DIY approach to your marketing or using an agency or different contractors. As I’m sure you’re well aware, all three options require a lot of your...
View ArticleWhy Hire a Fractional CMO? Why Now?
There comes a point in every successful business journey where scaling marketing initiatives is necessary to keep the momentum going. If you handle your ramped-up marketing efforts yourself or take on...
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